Chapter leaders dedicate a lot of time and effort on their chapter. Organizing meetings, creating blog posts, and updating industry information is important to most chapters, but ensuring that those resources are seen is just as important. Post content on heavily trafficked pages and interlink pages to pull users into internal pages. To identify those popular pages, web statistics tools are necessary.
StarChapter has built-in Web Statistics reports in General > Web Statistics. If more information is needed, consider using a dedicated service, such as Google Analytics.
To drive more web traffic, employ Search Engine Optimization (SEO) and continue to monitor web statistics reports. As trends change online and within your industry, so should web content to maintain interest amongst current and prospective members.
