Search Engine Optimization (SEO) is the process of increasing the ranking of a website or webpage via popular search engines including Google, Bing, Yahoo and AOL. Optimizing a website for search engines has some technical essentials that the StarChapter software supports (listed below), but the broader effort includes writing quality content, selecting powerful keywords, setting up numerous backlinks, and maintaining an excellent online reputation, all of which are typically marketing activities.
StarChapter provides flexible tools that are used to setup SEO strategies within the website:
Within any content page, StarChapter provides a tool to insert Meta Data. Go to Content > Page Content and click on any page. The Meta Data area allows for easy ways to input title tags, descriptions and keywords. The search engine will read this data and utilize it to rank the website against other reputable websites.
StarChapter provides built-in analytical reporting located at General > Web Statistics. Utilize these reports to learn about the activity surrounding your website.
More advanced tracking and reporting applications can be used in addition to the tools StarChapter provides, such as Google Analytics.
